About us


CharmMy is a Portuguese cosmetics brand, cruelty free, natural, professional, high quality Vegan , dedicated to creating an ecosystem of beauty and well-being, where every woman feels good about herself.
We were born from a passion for cosmetics and a commitment to mental and physical well-being, offering not only high-quality products, but experiences that take self-care to another level.

At CharmMy, we celebrate the uniqueness of each person, believing that true beauty lies in individuality. Our products, formulated with carefully selected natural ingredients, are not merely cosmetic solutions, but rather a manifestation of deep respect for the skin, hair and their specific needs. Each formula is developed to nourish and care, preserving the integrity of the structure. We believe that true care begins within, in the conscious act of caring for yourself.

At CharmMy, we value inclusion, confirming that every woman is unique, with her own characteristics and desires. We take care of you – your skin, your hair and your well-being – with the same care we dedicate to the environment. Our commitment to sustainability is reflected in every choice: all our products are cruelty-free and free from sulfates, parabens, silicones or mineral oils, ensuring care that respects both your body and nature.

CharmMy is more than a brand, it is a manifesto of well-being, balance and respect for the harmony between human individuality and the natural world.


Our Mission

Our mission is clear: to take complete care of you, with products that respect and enhance your individuality. We create innovative formulas, composed of over 90% natural ingredients, carefully selected to offer intensive care and visible results, adapted to all skin and hair types, including the most sensitive and atopic. All ingredients used in CharmMY products are free of sulfates, parabens, silicones, mineral oils or plastic, animal fats or animal cruelty. What Makes Us Unique?
 
  1. High Quality Natural Ingredients
    Our products are developed with the best that nature has to offer. We use powerful ingredients such as argan oil, jojoba, shea butter, and many others, which deeply nourish the skin and hair, providing immediate and long-lasting results.
  2. Cross-Cutting Care
    At CharmMy , we believe in inclusivity. That’s why our products are created to suit all ages, skin and hair types, ensuring that anyone can enjoy the benefits of a premium line that truly delivers what it promises.
  3. Sustainability and Respect for the Planet
    We are committed to environmentally friendly and ethical manufacturing processes. From nutrient selection to product development, every step is designed to minimize environmental impact, because taking care of you also means taking care of our planet.
  4. Well-being in every detail
    Each CharmMy product is a sensorial experience that transforms your daily routine into a moment of pleasure. With enveloping textures, soft fragrances and visible results, our products not only take care of your beauty, but also your emotional well-being.


Our Vision

We want you to feel good about yourself every day when you look in the mirror. Imperfections are part of who we are, and our vision is to help you embrace your own beauty by accepting yourself as you are, because it is in the midst of imperfections that we find our perfection.

Our Values

  • Transparency: Commitment to promising only what we can deliver, ethically and honestly.
  • Innovation: Creativity and transformation in the formulation of products that make a difference.
  • Inclusion: Products designed for all women, regardless of their characteristics.
  • Commitment: Strong bond with our customers and employees, built through shared values.
  • Respect: Culture of mutual respect, harmony and ethics in all our actions.

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